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091124s2008 enk ||||| eng |
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|a 9780749450854
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|a 9248095
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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|a eng
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|a 658.834.3
|b K17n4
|2 22
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1 |
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|a Kapferer, Jean-Nöel
|e Autor/a
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| 245 |
1 |
4 |
|a The new strategic brand management :
|b creating and sustaining brand equity long term /
|c Jean Noël Kapferer.
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| 250 |
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|a 4. edition
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| 260 |
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|a London :
|b Kogan Page,
|c 2008.
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| 300 |
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|a xv, 560 páginas :
|b ilustraciones.
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| 650 |
0 |
7 |
|a PRODUCTOS DE MARCA
|x ADMINISTRACION
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| 900 |
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|a 2009
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| 912 |
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|a 27-NOV-2009 - MARTEN MADRIGAL, ALEXANDRA
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| 917 |
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|a 24-NOV-2009 - MALAVASSI AGUILAR, FLORA ALICIA
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| 949 |
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|a AM -EMQ
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| 916 |
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|a Centro Catalográfico
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