The new strategic brand management : creating and sustaining brand equity long term /

Ejemplares similares

• Strategic brand management : building, measuring, and managing brand equity /
  por: Keller, Kevin Lane 1956-
  Publicado: (2020)
• United we brand : how to create a cohesive brand that's seen, heard, and remembered /
  por: Moser, Mike 1953-, et al.
  Publicado: (2003)
• The brand management checklist: poven tools & techniques for creating winning brands /
  por: VanAuken, Brad, et al.
  Publicado: (2004)
• Building strong brands /
  por: Aaker, David A., et al.
  Publicado: (1996)
• Designing brand identity : an essential guide for the whole branding team /
  por: Wheeler, Alina, et al.
  Publicado: (2009)