United we brand : how to create a cohesive brand that's seen, heard, and remembered /
Autor principal: | |
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Formato: | Libro |
Lenguaje: | English |
Publicado: |
Boston, Massachusetts
Harvard Business School Press,
c2003.
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Materias: |
Descripción Física: | xvii, 165 páginas : ilustraciones |
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ISBN: | 9781578517985 |