United we brand : how to create a cohesive brand that's seen, heard, and remembered /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston, Massachusetts
Harvard Business School Press,
c2003.
|
| Subjects: |
| Physical Description: | xvii, 165 páginas : ilustraciones |
|---|---|
| ISBN: | 9781578517985 |