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Customer relationship manageme...
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Customer relationship management : a databased approach /
Bibliographic Details
Main Author:
Kumar, V. 1957-
(Autor/a)
Other Authors:
Reinartz, Werner J.
(Autor/a)
Format:
Book
Language:
English
Published:
Hoboken, N.J. :
John Wiley & Sons, Inc.,
c2006.
Subjects:
RELACIONES CON LOS CLIENTES
>
PROCESAMIENTO DE DATOS
RELACIONES CON LOS CLIENTES
>
ADMINISTRACION
Holdings
Description
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Description
Physical Description:
xxiv, 323 páginas : ilustraciones.
ISBN:
0471271330
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