Customer relationship management : a databased approach /

Bibliographic Details
Main Author: Kumar, V. 1957- (Autor/a)
Other Authors: Reinartz, Werner J. (Autor/a)
Format: Book
Language:English
Published: Hoboken, N.J. : John Wiley & Sons, Inc., c2006.
Subjects:
Description
Physical Description:xxiv, 323 páginas : ilustraciones.
ISBN:0471271330