Marketing metrics : the manager's guide to measuring marketing performance /

Marketing metrics : the manager's guide to measuring marketing performance /

Bibliographic Details
Main Author: Bendle, Neil Thomas (Autor/a)
Other Authors: Farris, Paul William (Autor/a), Pfeifer, Phillip Edward 1951- (Autor/a), Reibstein, David J. (Autor/a)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey : Pearson Education, Inc., c2016.
Edition:3. edition
Subjects:
MERCADEO > INVESTIGACIONES
MERCADEO > MODELOS MATEMATICOS
MERCADEO > EVALUACION
ANALISIS DE MERCADEO
Description
Physical Description:xv, 439 páginas : diagramas en blanco y negro, gráficos en blanco y negro.
ISBN:0134085965
9780134085968

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