Marketing metrics : the manager's guide to measuring marketing performance /
Main Author: | |
---|---|
Other Authors: | , , |
Format: | Book |
Language: | English |
Published: |
Upper Saddle River, New Jersey :
Pearson Education, Inc.,
c2016.
|
Edition: | 3. edition |
Subjects: |
Physical Description: | xv, 439 páginas : diagramas en blanco y negro, gráficos en blanco y negro. |
---|---|
ISBN: | 0134085965 9780134085968 |