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01104nam a2200289 a 4500 |
| 001 |
000627638 |
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20210211150420.0 |
| 008 |
201028s2016 njud gr ||||||eng d |
| 020 |
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|a 0134085965
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| 020 |
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|a 9780134085968
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
|
| 082 |
0 |
|
|a 658.83
|b B458m3
|2 23
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| 100 |
1 |
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|a Bendle, Neil Thomas
|e Autor/a
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| 245 |
1 |
0 |
|a Marketing metrics :
|b the manager's guide to measuring marketing performance /
|c Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer, David J. Reibstein.
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| 250 |
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|a 3. edition
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| 260 |
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|a Upper Saddle River, New Jersey :
|b Pearson Education, Inc.,
|c c2016.
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| 300 |
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|a xv, 439 páginas :
|b diagramas en blanco y negro, gráficos en blanco y negro.
|
| 650 |
0 |
7 |
|a MERCADEO
|x INVESTIGACIONES
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| 650 |
0 |
7 |
|a MERCADEO
|v MODELOS MATEMATICOS
|
| 650 |
0 |
7 |
|a MERCADEO
|v EVALUACION
|
| 650 |
0 |
7 |
|a ANALISIS DE MERCADEO
|
| 700 |
1 |
|
|a Farris, Paul William
|e Autor/a
|
| 700 |
1 |
|
|a Pfeifer, Phillip Edward
|d 1951-
|e Autor/a
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| 700 |
1 |
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|a Reibstein, David J.
|e Autor/a
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| 900 |
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|a 2021-O
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| 916 |
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|a Centro Catalográfico
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| 949 |
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|a MBA -CMP
|