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| LEADER |
00910nam a2200253 a 4500 |
| 001 |
000627646 |
| 005 |
20210105074644.0 |
| 008 |
201028s2020 enkado gr ||||||eng d |
| 020 |
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|a 9780132664257
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| 040 |
|
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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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| 082 |
0 |
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|a 658.827
|b K29a5
|2 22
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| 100 |
1 |
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|a Keller, Kevin Lane
|d 1956-
|e Autor/a
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| 245 |
1 |
0 |
|a Strategic brand management :
|b building, measuring, and managing brand equity /
|c Kevin Lane Keller, Vanitha Swaminathan.
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| 250 |
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|a 5 edition, global edition
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| 260 |
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|a Harlow, England :
|b Pearson,
|c c2020.
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| 300 |
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|a 621 páginas :
|b ilustraciones a color, gráficos a color, fotografías a color.
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| 650 |
0 |
7 |
|a MARCAS
|x ADMINISTRACION
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| 650 |
0 |
7 |
|a ADMINISTRACION DE PRODUCTOS
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| 650 |
0 |
7 |
|a PLANIFICACION ESTRATEGICA
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| 650 |
0 |
7 |
|a PUBLICIDAD
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| 650 |
0 |
7 |
|a RAZON SOCIAL
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| 900 |
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|a 2021-A
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| 916 |
|
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|a Centro Catalográfico
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| 949 |
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|a CMP -CMP
|