Strategic brand management : building, measuring, and managing brand equity /
Autor principal: | Keller, Kevin Lane 1956- (Autor/a) |
---|---|
Formato: | Libro |
Lenguaje: | English |
Publicado: |
Harlow, England :
Pearson,
c2020.
|
Edición: | 5 edition, global edition |
Materias: |
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