Strategic brand management : building, measuring, and managing brand equity /

Strategic brand management : building, measuring, and managing brand equity /

Bibliographic Details
Main Author: Keller, Kevin Lane 1956- (Autor/a)
Format: Book
Language:English
Published: Harlow, England : Pearson, c2020.
Edition:5 edition, global edition
Subjects:
MARCAS > ADMINISTRACION
ADMINISTRACION DE PRODUCTOS
PLANIFICACION ESTRATEGICA
PUBLICIDAD
RAZON SOCIAL

Similar Items

Similar Items