Strategic brand management : building, measuring, and managing brand equity /
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Harlow, England :
Pearson,
c2020.
|
| Edition: | 5 edition, global edition |
| Subjects: |
Sistema de Bibliotecas de Universidad de Costa Rica
| Call Number: |
658.827 |
|---|---|
| Copy | Available |