Public relations strategy : Korean case studies /
"Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy."--Back cover
| Formato: | Libro |
|---|---|
| Lenguaje: | English |
| Publicado: |
Seoul, Korea :
Commuication Books,
2010.
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| Materias: |
| Sumario: | "Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy."--Back cover |
|---|---|
| Descripción Física: | 249 p. : ill. ; 23 cm. |
| Bibliografía: | Includes bibliographical references (p. 248-249). |
| ISBN: | 9788964061046 8964061047 |