Public relations strategy : Korean case studies /
"Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy."--Back cover
Formato: | Libro |
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Lenguaje: | English |
Publicado: |
Seoul, Korea :
Commuication Books,
2010.
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Materias: |
Sumario: | "Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy."--Back cover |
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Descripción Física: | 249 p. : ill. ; 23 cm. |
Bibliografía: | Includes bibliographical references (p. 248-249). |
ISBN: | 9788964061046 8964061047 |