Public relations strategy : Korean case studies /
"Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy."--Back cover
| Formato: | Libro |
|---|---|
| Lenguaje: | English |
| Publicado: |
Seoul, Korea :
Commuication Books,
2010.
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| Materias: |
Tabla de Contenidos:
- Introduction of public relations
- Proactive public relations
- Employee relations
- Community relations
- Consumer relations
- Media relations
- Corporate social responsibility (CSR)
- Crisis management and communication.