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|a Public relations strategy :
|b Korean case studies /
|c Won, Woo Hyun.
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| 260 |
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|a Seoul, Korea :
|b Commuication Books,
|c 2010.
|
| 300 |
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|a 249 p. :
|b ill. ;
|c 23 cm.
|
| 336 |
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|2 rdacontent
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|b txt
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| 337 |
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|
| 504 |
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|a Includes bibliographical references (p. 248-249).
|
| 505 |
0 |
|
|a Introduction of public relations -- Proactive public relations -- Employee relations -- Community relations -- Consumer relations -- Media relations -- Corporate social responsibility (CSR) -- Crisis management and communication.
|
| 520 |
|
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|a "Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy."--Back cover
|
| 650 |
|
0 |
|a Public relations
|z Korea (South)
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