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120803s2010 ko a 000 0 eng d |
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20170906170032.0 |
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|a 2012403796
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|a 9788964061046
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|a (OCoLC)ocn792883585
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|b .W66 2010
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|2 21
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|b W66p
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245 |
1 |
0 |
|a Public relations strategy :
|b Korean case studies /
|c Won, Woo Hyun.
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260 |
|
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|a Seoul, Korea :
|b Commuication Books,
|c 2010.
|
300 |
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|a 249 p. :
|b ill. ;
|c 23 cm.
|
336 |
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|2 rdacontent
|a texto
|b txt
|
337 |
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|2 rdamedia
|a no mediado
|b n
|
338 |
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|2 rdacarrier
|a volumen
|b nc
|
504 |
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|a Includes bibliographical references (p. 248-249).
|
505 |
0 |
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|a Introduction of public relations -- Proactive public relations -- Employee relations -- Community relations -- Consumer relations -- Media relations -- Corporate social responsibility (CSR) -- Crisis management and communication.
|
520 |
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|a "Here is a lucid, comprehensive PR case analysis of predominantly Korean examples. Prof. Won reveals an essential, practical formula to solving the complexity in communication strategy."--Back cover
|
650 |
|
0 |
|a Public relations
|z Korea (South)
|
650 |
|
0 |
|a Public relations
|z Korea (South)
|v Case studies.
|
906 |
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955 |
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|b 14
|c WOK
|d 2015-10-25
|l 3
|m 2
|o 659.2 W66p
|p 14200729
|r 2019-08-29
|s 2019-08-26
|w 2015-10-25
|y BK
|