Marketing de servicios: un enfoque de integración del cliente a la empresa

Bibliographic Details
Main Author:	Zeithaml, V.A.
Other Authors:	Bitner, M.J.
Format:	Book
Language:	Spanish
Published:	Mexico (Mexico) : Mc Graw Hill, 2002
Edition:	2. ed.
Subjects:	MERCADEO ECONOMIA SERVICIOS ADMINISTRACION DE MERCADEO

Description
Physical Description:	747 p.
ISBN:	ISBN 970-10-3325-6

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