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20151229151302.0 |
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970728s1997 mx a ||a 001 ||spa|c |
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|a CBUC .b21393308
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 041 |
1 |
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|a spa.
|h eng
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4 |
|a 658.8
|b L944
|q SIBIUP
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| 100 |
1 |
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|a Lovelock, Christopher H.
|e autor
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| 245 |
1 |
0 |
|a Mercadotecnia de servicios
|c / Christopher H. Lovelock ; traducción: Guadalupe Meza Staines ; revisión técnica: Isaac Dorfsman F.
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| 250 |
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|a Primera edición en español
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| 264 |
|
4 |
|a México :
|b Prentice-Hall Hispanoamericana,
|c ©1997
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| 300 |
|
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|a xiv, 661 páginas :
|b ilustraciones ;
|c 24 cm
|
| 336 |
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|2 rdacontent
|a texto
|b txt
|
| 337 |
|
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|2 rdamedia
|a sin mediación
|b n
|
| 338 |
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|2 rdacarrier
|a volumen
|b nc
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| 500 |
|
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|a Traducido del inglés de la obra: Services marketing, 3rd ed
|
| 650 |
|
7 |
|a MERCADEO DE SERVICIOS
|2 LEMB
|9 153011
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| 650 |
|
7 |
|a INDUSTRIAS DE SERVICIOS
|2 LEMB
|9 157852
|
| 650 |
|
7 |
|a ADMINISTRACION DE MERCADEO
|2 LEMB
|9 156476
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| 650 |
|
7 |
|a PLANIFICACION DEL MERCADEO
|2 LEMB
|9 157579
|
| 700 |
1 |
|
|9 113154
|a Meza Staines, Guadalupe
|e traductor
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| 700 |
1 |
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|9 104197
|a Dorfsman Figueroa, Isaac
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| 942 |
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