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170410s1995 xxuaf 001 0beng d |
| 020 |
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|a 0553347591
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
0 |
4 |
|a 338.76164795
|b L97m
|2 21
|q SIBIUP
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| 100 |
1 |
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|a Love, John F.
|9 81243
|e autor
|
| 245 |
1 |
0 |
|a McDonald's :
|b behind the arches
|c / John F. Love.
|
| 250 |
|
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|a Revised edition.
|
| 264 |
|
4 |
|a New York :
|b Bantam Books,
|c ©1995
|
| 300 |
|
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|a 486 páginas, [16] páginas de placas :
|b ilustraciones ;
|c 23 cm
|
| 336 |
|
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|a texto
|b txt
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|b n
|2 rdamedia
|
| 338 |
|
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|a volumen
|b nc
|2 rdacarrier
|
| 504 |
|
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|a Incluye índice.
|
| 505 |
2 |
|
|a The unknown McDonald's. -- Yes, there is a McDonald. -- The salesman. -- The franchising derby. -- The owner-operator. -- Melting pot. -- Making hamburgers. -- Making money. -- The buyout. -- Partners. -- Going public. -- McDonald's East, McDonald's West. -- High gear. -- Media magic. -- "McDonaldizing" the Suppliers. -- The public challenge. -- Checks and balances. -- Exporting Americana. -- Epilogue. -- Index.
|
| 600 |
1 |
4 |
|a KROC, RAY,
|d 1902-1984
|9 198394
|
| 610 |
2 |
4 |
|9 199762
|a CORPORACION McDONALD'S
|x HISTORIA
|
| 650 |
|
7 |
|a RESTAURANTES DE COMIDAS RAPIDAS
|z ESTADOS UNDOS
|2 LEMB
|9 156904
|
| 650 |
|
7 |
|9 158504
|a EMPRESARIOS INDUSTRIALES
|z ESTADOS UNIDOS
|x BIOGRAFIAS
|2 LEMB.
|
| 942 |
|
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|2 ddc
|c BK
|n 1
|
| 945 |
|
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|a MMA
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| 999 |
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|c 204253
|d 204252
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|a 10
|b 10
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|d 2017-04-10
|e obsequio
|o 338.76164795 L97m
|p 00301461
|r 2017-04-10
|t e.1
|w 2017-04-10
|y BK
|