McDonald's : behind the arches

McDonald's : behind the arches

Detalles Bibliográficos
Autor principal: Love, John F. (autor)
Formato: Libro
Lenguaje:English
Publicado: New York : Bantam Books, ©1995
Edición:Revised edition.
Materias:
KROC, RAY, > 1902-1984
CORPORACION McDONALD'S > HISTORIA
RESTAURANTES DE COMIDAS RAPIDAS > ESTADOS UNDOS
EMPRESARIOS INDUSTRIALES > ESTADOS UNIDOS > BIOGRAFIAS
Tabla de Contenidos:
  • The unknown McDonald's.
  • Yes, there is a McDonald.
  • The salesman.
  • The franchising derby.
  • The owner-operator.
  • Melting pot.
  • Making hamburgers.
  • Making money.
  • The buyout.
  • Partners.
  • Going public.
  • McDonald's East, McDonald's West.
  • High gear.
  • Media magic.
  • "McDonaldizing" the Suppliers.
  • The public challenge.
  • Checks and balances.
  • Exporting Americana.
  • Epilogue.
  • Index.

Ejemplares similares