Service management : operations, strategy, information technology

Detalles Bibliográficos
Autor principal: Fitzsimmons, James A. (autor)
Otros Autores: Fitzsimmons, Mona J. (autor)
Formato: Libro
Lenguaje:English
Publicado: New York : McGraw-Hill, 2011,
Edición:Seventh edition.
Colección:McGraw-Hill/Irwin series operations and decision sciences.
Materias:
Tabla de Contenidos:
  • Understanding Services.
  • Designing the Service Enterprise.
  • Managing Service Operations.
  • Quantitative Models for Service.