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231004s2009 njua|||| |||| 001 0 eng d |
| 020 |
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|a 9781601630322
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
0 |
4 |
|a 659.1019
|b W59
|2 22
|
| 100 |
1 |
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|9 227577
|a Whitman, Drew Eric
|e autor
|
| 245 |
1 |
0 |
|a Cashvertising :
|b how to use more than 100 secrets of ad agency psychology to make big money selling anything to anyone /
|c Drew Eric Whitman.
|
| 264 |
|
4 |
|a Pompton Plains, NJ :
|b Career Press,
|c ©2009
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| 300 |
|
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|a 207 páginas :
|b ilustraciones, cuadros ;
|c 22 cm
|
| 336 |
|
|
|2 rdacontent
|a texto
|b txt
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| 337 |
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|2 rdamedia
|a sin mediación
|b n
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| 338 |
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|2 rdacarrier
|a volumen
|b nc
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| 500 |
|
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|a Incluye índice.
|
| 505 |
2 |
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|a What people really want. -- How to get inside their heads: the 17 foundational principles of consumer psychology. -- Ad-agency secrets: 41 proven techniques for selling anything to anyone. -- Hot lists: 101 easy ways to boost your ad response.
|
| 650 |
|
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|a PUBLICIDAD
|x ASPECTOS PSICOLOGICOS
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| 650 |
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|a MERCADEO
|x ASPECTOS PSICOLOGICOS
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| 650 |
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|a AGENCIAS PUBLICITARIAS
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