Cashvertising : how to use more than 100 secrets of ad agency psychology to make big money selling anything to anyone /
| Autor principal: | |
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| Formato: | Libro |
| Lenguaje: | English |
| Publicado: |
Pompton Plains, NJ :
Career Press,
©2009
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| Materias: |
Tabla de Contenidos:
- What people really want.
- How to get inside their heads: the 17 foundational principles of consumer psychology.
- Ad-agency secrets: 41 proven techniques for selling anything to anyone.
- Hot lists: 101 easy ways to boost your ad response.