Marketings, creating value for customers / Gilbert A. Churchill, J. Paul Peter
The marketing environment, meeting social and ethical standars in marketing, marketing in a global environment; stategic marketing planning, creatin a marketing plan, implementan and controlling the marketing effort, marketing research, information and techology consumer behavior; organizational buy...
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Bibliographic Details
| Main Author: |
Churchill Jr, Gilbert A. [et.al] |
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| Format: | Book
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| Language: | Spanish |
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| Published: |
Estados Unidos de America : Austen Press
1995
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| Edition: | 1 |
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| Subjects: | |
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