Marketing / William M. Pride, O. C. Ferrell
An overvoew of estrategic marketing, the marketing environment, marketing research and informaton systems, product concepts, retailling promotion and overviewservoces and nonbusiness marketing, international marketing
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| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
Estados Unidos de America: Houghton Mifflin Company
987
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| Edición: | 5 |
| Materias: |
| Sumario: | An overvoew of estrategic marketing, the marketing environment, marketing research and informaton systems, product concepts, retailling promotion and overviewservoces and nonbusiness marketing, international marketing |
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| Descripción Física: | 492 P. |
| Bibliografía: | Contents, graphics |
| ISBN: | 0 395 42522 0 |