Marketing / William M. Pride, O. C. Ferrell
An overvoew of estrategic marketing, the marketing environment, marketing research and informaton systems, product concepts, retailling promotion and overviewservoces and nonbusiness marketing, international marketing
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
Estados Unidos de America: Houghton Mifflin Company
987
|
| Edición: | 5 |
| Materias: |