|
|
|
|
| LEADER |
00728cam a2000229a 44500 |
| 001 |
578693 |
| 020 |
|
|
|a 9789701072776
|
| 040 |
|
|
|a Biblioteca Central de la Universidad de San Carlos de Guatemala
|
| 041 |
|
|
|a esp.
|
| 082 |
|
|
|a 658.835
|b Z48:5
|
| 099 |
|
|
|a 658.835 Z48:5
|
| 100 |
|
|
|a Zeithaml, Valarie A.
|
| 245 |
|
|
|a Marketing de servicios /
|c Valarie A. Ziethaml, Mary Jo Bitner, Dwayne D. Gremler. --
|
| 250 |
|
|
|a 5 ed. --
|
| 260 |
|
|
|a México :
|b McGraw-Hill Interamericana,
|c 2009.
|
| 300 |
|
|
|a 709 p. :
|b il. ;
|c 27 cm.
|
| 650 |
|
|
|a Mercadeo
|
| 650 |
|
|
|a Segmentación del mercado
|
| 650 |
|
|
|a Servicio al cliente
|
| 650 |
|
|
|a Mercado de exportación
|
| 700 |
|
|
|a Bitner, Mary Jo
|e coaut.
|
| 700 |
|
|
|a Gremler, Dwayne D.
|e coaut.
|