|
|
|
|
| LEADER |
02027nam a22004577i 4500 |
| 003 |
PA-PaUTB |
| 005 |
20231129152429.0 |
| 007 |
ta |
| 008 |
220725s2009 mx ao||fr|||| 001 0dspa d |
| 020 |
|
|
|a 978-970-10-7277-6
|
| 040 |
|
|
|a Sistema de Bibliotecas de la Universidad Tecnológica de Panamá
|
| 041 |
0 |
|
|a spa
|
| 082 |
0 |
4 |
|a 658.8
|b Z458
|2 22
|q PA-PaUTB
|
| 100 |
1 |
|
|9 5407
|a Zeithaml, Valarie A.,
|e autor
|
| 245 |
1 |
0 |
|a Marketing de servicios /
|c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica Juan Pablo Calderón Dávalos ; traducción Jorge Alberto Velázquez Arellano
|
| 250 |
|
|
|a Quinta edición
|
| 264 |
3 |
1 |
|a México, D.F. :
|b McGraw-Hill,
|c 2009
|
| 300 |
|
|
|a xxix, 709 páginas :
|b ilustraciones, fotografías ;
|c 27 cm.
|
| 336 |
|
|
|2 rdacontent
|a texto
|b txt
|
| 337 |
|
|
|2 rdamedia
|a no mediado
|b n
|
| 338 |
|
|
|2 rdacarrier
|a volumen
|b nc
|
| 504 |
|
|
|a Incluye notas en páginas variadas e índice, páginas 694 - 709.
|
| 526 |
|
|
|a LGEAD
|
| 526 |
|
|
|a LGPIN
|
| 526 |
|
|
|a LMCIN
|
| 526 |
|
|
|a LMNIN
|
| 541 |
1 |
|
|a Mentes brillantes.
|c D
|d Recibido: 2022/07/22.
|h $75.00.
|e 127719.
|
| 650 |
1 |
0 |
|a Mercadeo de servicios
|9 2653
|
| 650 |
2 |
0 |
|a Mercadeo - Administración
|9 1405
|
| 650 |
2 |
0 |
|a Servicio al cliente
|9 1303
|
| 650 |
2 |
7 |
|a Negocios
|2 LEMB
|9 1321
|
| 650 |
2 |
0 |
|a Análisis de mercadeo
|9 1424
|
| 700 |
1 |
|
|a Bitner, Mary Jo,
|e autor
|9 1415
|
| 700 |
1 |
|
|a Gremler, Dwayne D.,
|e autor
|9 5402
|
| 700 |
1 |
|
|a Calderón Dávalos, Juan Pablo,
|e revisión técnica
|9 5403
|
| 700 |
1 |
|
|a Velázquez Arellano, Jorge Alberto,
|e traductor
|9 5406
|
| 942 |
|
|
|2 ddc
|c CE
|
| 946 |
|
|
|a 37966
|b Maria Karamañites
|c 44903
|d Cleofe Galindo J.
|
| 999 |
|
|
|c 127719
|d 127719
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 CE_658_800000000000000_Z458
|7 0
|8 COEMP
|9 159347
|a BUT
|b BUT
|d 2022-07-22
|e D
|g 75.00
|o CE 658.8 Z458
|p 800133937
|r 2022-07-25
|t e.1
|w 2022-07-22
|y CE
|
| 952 |
|
|
|0 0
|1 0
|2 ddc
|4 0
|6 CE_658_800000000000000_Z458
|7 0
|8 COEMP
|9 159348
|a BUT
|b BUT
|d 2022-07-22
|e D
|g 75.00
|l 5
|m 1
|o CE 658.8 Z458
|p 800133938
|r 2022-11-09
|s 2022-11-07
|t e.2
|w 2022-07-22
|y CE
|