Study guide for marketing / Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell
Marketing, its environment and management, understanding and selecting target markets, the product, distribution, marketing channels, retailing, promotion, the promotion, the promotion effort, advertising, sales promotion, and public relations, price, pricing procedures, price administrastion, impl...
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Detalles Bibliográficos
| Autor principal: |
Fisher, Caroline M. [et.al] |
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| Formato: | Libro
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| Lenguaje: | Spanish |
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| Publicado: |
Estados Unidos de America: Allyn and Bacon Inc
1988
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| Edición: | 3 |
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| Materias: | |
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