Study guide for marketing / Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell
Marketing, its environment and management, understanding and selecting target markets, the product, distribution, marketing channels, retailing, promotion, the promotion, the promotion effort, advertising, sales promotion, and public relations, price, pricing procedures, price administrastion, impl...
Autor principal: | |
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Formato: | Libro |
Lenguaje: | Spanish |
Publicado: |
Estados Unidos de America: Allyn and Bacon Inc
1988
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Edición: | 3 |
Materias: |
Sumario: | Marketing, its environment and management, understanding and selecting target markets, the product, distribution, marketing channels, retailing, promotion, the promotion, the promotion effort, advertising, sales promotion, and public relations, price, pricing procedures, price administrastion, implementing, controllings and extending marketing |
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Descripción Física: | 333 P. |
Bibliografía: | Contents |
ISBN: | 0 205 10573 4 |