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|a 0 205 10573 4
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|a Sistema de Bibliotecas de la Universidad de las Regiones Autónomas de la Costa Caribe Nicaragüense
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|a 658.8 F52
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| 100 |
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|a Fisher, Caroline M. [et.al]
|9 3189
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| 245 |
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|a Study guide for marketing / Caroline M. Fisher, Thomas K. Pritchett, William F. Schoell
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| 250 |
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|a 3
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| 260 |
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|a Estados Unidos de America: Allyn and Bacon Inc
|c 1988
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| 300 |
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|a 333 P.
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| 504 |
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|a Contents
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| 520 |
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|a Marketing, its environment and management, understanding and selecting target markets, the product, distribution, marketing channels, retailing, promotion, the promotion, the promotion effort, advertising, sales promotion, and public relations, price, pricing procedures, price administrastion, implementing, controllings and extending marketing
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| 590 |
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|a Col. Admón
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| 650 |
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|a 1. DISTRIBUTION-MARKETING ADMINISTRATION 2. MARKETING 3. INDUSTRIAL-COMMERCE ADMINISTRATION 4. ADMINISTRATION
|9 48629
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