Marketing de servicios : personal, tecnología y estrategia /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | Spanish |
| Published: |
México :
Pearson Educación,
2009.
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| Edition: | 6. ed. |
| Subjects: |
| Item Description: | Título original : Services marketing |
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| Physical Description: | xxii, 647 páginas : ilustraciones ; 27 cm. |
| ISBN: | 9789702615156 |