Marketing de servicios : personal, tecnología y estrategia /
Main Author: | Lovelock, Christopher H., 1940-2008 |
---|---|
Other Authors: | Wirtz, Jochen |
Format: | Book |
Language: | Spanish |
Published: |
México :
Pearson Educación,
2015.
|
Edition: | Séptima edición |
Subjects: |
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