Success with Microsoft Dynamics CRM 4.0 Implementing Customer Relationship Management /

Detalles Bibliográficos
Autores principales: Yetter, Aaron. (Autor), Mathena, Justin. (Autor), Hostetler, Hoss. (Autor)
Autor Corporativo: SpringerLink (Online service)
Formato: eBook
Lenguaje:English
Publicado: Berkeley, CA : Apress : Imprint: Apress, 2009.
Edición:1st ed. 2009.
Materias:
Acceso en línea:https://doi.org/10.1007/978-1-4302-1605-6
Tabla de Contenidos:
  • The Evolution of CRM and Microsoft Dynamics CRM
  • The Evolution of CRM
  • Microsoft CRM in the Market
  • Implementation Planning, Approach, and Guidelines
  • Planning Your CRM Initiative
  • Initiating and Executing a CRM Phase
  • Configuration Guidelines for Core Functionality
  • Ensuring Long-Term Success with CRM
  • Avoiding the Doldrums
  • Opportunities to Expand the Value of CRM.