Success with Microsoft Dynamics CRM 4.0 Implementing Customer Relationship Management /
| Main Authors: | , , |
|---|---|
| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Berkeley, CA :
Apress : Imprint: Apress,
2009.
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| Edition: | 1st ed. 2009. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-1-4302-1605-6 |
Table of Contents:
- The Evolution of CRM and Microsoft Dynamics CRM
- The Evolution of CRM
- Microsoft CRM in the Market
- Implementation Planning, Approach, and Guidelines
- Planning Your CRM Initiative
- Initiating and Executing a CRM Phase
- Configuration Guidelines for Core Functionality
- Ensuring Long-Term Success with CRM
- Avoiding the Doldrums
- Opportunities to Expand the Value of CRM.