Fundamentos de marketing de servicios : conceptos, estrategias y casos /
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | Spanish |
| Published: |
Australia :
Thomson,
c2002.
|
| Edition: | 2. edición |
| Subjects: |
| Item Description: | Traducción de: Essentials of services marketings : concepts, strategies & cases, 2nd.--Reimpresiones: 2005 |
|---|---|
| Physical Description: | xxi, 569 páginas : ilustraciones |
| ISBN: | 9706862021 |