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|a Sistema de Bibliotecas de la Universidad de Costa Rica
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|a spa
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|a 658.8
|b H699f2
|2 22
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| 100 |
1 |
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|a Hoffman, K. Douglas
|e Autor/a
|4 aut
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| 245 |
1 |
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|a Fundamentos de marketing de servicios :
|b conceptos, estrategias y casos /
|c K. Douglas Hoffman, John E. G. Bateson
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| 250 |
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|a 2. edición
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| 260 |
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|a Australia :
|b Thomson,
|c c2002.
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| 300 |
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|a xxi, 569 páginas :
|b ilustraciones
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| 500 |
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|a Traducción de: Essentials of services marketings : concepts, strategies & cases, 2nd.--Reimpresiones: 2005
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| 650 |
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|a PRESTACION DE SERVICIOS
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| 650 |
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|a MERCADEO
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| 650 |
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|a SERVICIO AL CLIENTE
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| 650 |
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|a SATISFACCION DEL CLIENTE
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| 650 |
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|a MERCADEO DE SERVICIOS
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| 700 |
1 |
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|a Bateson, John E.G.
|e Autor/a
|4 aut
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| 900 |
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|a 2008
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| 912 |
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|a 31-AUG-2009 - MARTEN MADRIGAL, ALEXANDRA
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| 917 |
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|a 05-FEB-2008 - MATAMOROS GRANADOS, EILLING
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| 949 |
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|a MEG -MEG
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| 916 |
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|a Centro Catalográfico
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