United we brand : how to create a cohesive brand that's seen, heard, and remembered /

Bibliographic Details
Main Author: Moser, Mike 1953- (Author, Autor/a)
Format: Book
Language:English
Published: Boston, Massachusetts Harvard Business School Press, c2003.
Subjects:

Sistema de Bibliotecas de Universidad de Costa Rica

Holdings details from Sistema de Bibliotecas de Universidad de Costa Rica
Call Number: 658.827
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