Strategic brand management : building, measuring, and managing brand equity /

Strategic brand management : building, measuring, and managing brand equity /

Bibliographic Details
Main Author: Keller, Kevin Lane 1956- (Autor/a)
Format: Book
Language:English
Published: Harlow, England : Pearson, c2020.
Edition:5 edition, global edition
Subjects:
MARCAS > ADMINISTRACION
ADMINISTRACION DE PRODUCTOS
PLANIFICACION ESTRATEGICA
PUBLICIDAD
RAZON SOCIAL
Description
Physical Description:621 páginas : ilustraciones a color, gráficos a color, fotografías a color.
ISBN:9780132664257

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