Propuesta metodológica para la aplicación del customer relationship management CRM como una herramienta de fidelización de clientes en el sector financiero: banca comercial, área de créditos

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Propuesta metodológica para la aplicación del customer relationship management CRM como una herramienta de fidelización de clientes en el sector financiero: banca comercial, área de créditos

Bibliographic Details
Main Author:	Herrera Araujo, Roxana María
Other Authors:	López Rodríguez, Nelson Geovanni (coautor), Sandoval Monterrosa, Moisés Antonio (coautor), Pineda Landaverde, Carlos Armando (Asesor)
Format:	Thesis Book
Language:	Spanish
Published:	San Salvador : Universidad Centroamericana José Simeón Cañas, 2004

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