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Marketing de Servicios
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Marketing de Servicios
Bibliographic Details
Main Authors:
Zeithaml, Valarie A.
,
Bitner, Mari J.
Format:
Book
Language:
Undetermined
Spanish
Published:
México
McGrawHill
2002
Edition:
2a. ed
Subjects:
SERVICIOS
INTANGIBILIDAD
Holdings
Description
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Staff View
Description
Physical Description:
747 p.
ISBN:
970-10-3325-6
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