McDonald's : behind the arches
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York :
Bantam Books,
©1995
|
| Edition: | Revised edition. |
| Subjects: |
Table of Contents:
- The unknown McDonald's.
- Yes, there is a McDonald.
- The salesman.
- The franchising derby.
- The owner-operator.
- Melting pot.
- Making hamburgers.
- Making money.
- The buyout.
- Partners.
- Going public.
- McDonald's East, McDonald's West.
- High gear.
- Media magic.
- "McDonaldizing" the Suppliers.
- The public challenge.
- Checks and balances.
- Exporting Americana.
- Epilogue.
- Index.