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02129nam a2200361 i 4500 |
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101007s2005 mx ||||g| | 00| ||spa d |
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|a 978-970-10-7277-6
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| 035 |
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|a 128422
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| 040 |
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|a Sistema de Bibliotecas de la Universidad de Panamá
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| 082 |
0 |
4 |
|a 658.83
|b Ze3
|2 21
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| 100 |
1 |
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|a Zeithaml, Valarie A.
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| 245 |
1 |
0 |
|a Marketing de servicios /
|c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler ; revisión técnica: Juan Pablo Calderón Dávalos, Irma López Espinosa ; traducción: Jorge Alberto Velázquez Arellano y Elizabeth Treviño Rosales. --
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| 250 |
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|a 2a. ed. --
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| 260 |
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|a México :
|b McGraw-Hill/Interamericana,
|c c2009.
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| 300 |
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|a 709 p. :
|b il. ;
|c 27 cm.
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| 500 |
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|a Traducido de la quinta edición de la obra Services marketing. Integrating customer focus across the firm
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| 650 |
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7 |
|a MERCADEO DE SERVICIOS
|2 LEMB DIG.
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| 650 |
|
7 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|2 LEMB DIG.
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| 650 |
|
7 |
|a SERVICIO AL CLIENTE
|2 LEMB DIG.
|
| 700 |
1 |
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|a Bitner, Mary Jo,
|e coaut.
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| 700 |
1 |
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|a Calderón Dávalos, Juan Pablo,
|e rev.
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| 700 |
1 |
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|a Velázquez Arellano, Jorge Alberto,
|e tr.
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| 901 |
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|a ADER/NC/tg
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| 900 |
|
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|b Sección de Colección General
|a BISB /
|j 4147
|t e.1
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| 900 |
|
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|b Sección de Colección General
|a BISB /
|j 4148
|t e.2
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| 900 |
|
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|a SIBIUP /
|b Biblioteca de Administración de Empresas y Contabilidad
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