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|a 0 256 12015 3
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|a Sistema de Bibliotecas de la Universidad de las Regiones Autónomas de la Costa Caribe Nicaragüense
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| 080 |
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|a 658.8 M1231
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| 100 |
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|a McCarthy, E., Jerome [et.al]
|9 48624
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| 245 |
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|a Instructor`s manual to accompany. Basic marketing / E. Jerome McCarthy, William D. Perreault
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| 250 |
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|a 11
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| 260 |
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|a Estados Unidos de America: IRWIN
|c 1993
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| 300 |
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|a 212 P.
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| 504 |
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|a Table of contents, table
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| 520 |
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|a Overview of the major elements of P.L.U.S., ideas about teaching the first markting course, chapter by capter aids, answers to questions and exercises, marketin´s role in global economy, marketing´s role within the firm or nonprofit organization, economics fundamentals, finding target market opportunities with market segmentation, getting information for marketing decisions, behavioral dimentions of the concumer market, elements of product planning for goods and services.
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| 590 |
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|a Col. Admón
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| 650 |
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|a 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION-COMMERCE 4. ADMINISTRATION
|9 48625
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| 942 |
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|2 ddc
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|d 2023-08-21
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|r 2023-08-21
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|w 2023-08-21
|y BK
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