Instructor`s manual to accompany. Basic marketing / E. Jerome McCarthy, William D. Perreault
Overview of the major elements of P.L.U.S., ideas about teaching the first markting course, chapter by capter aids, answers to questions and exercises, marketin´s role in global economy, marketing´s role within the firm or nonprofit organization, economics fundamentals, finding target market opportu...
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Spanish |
| Publicado: |
Estados Unidos de America: IRWIN
1993
|
| Edición: | 11 |
| Materias: |