Computer-based marketing exercises: Marketing / Joel R. Evans, Barry Berman, John C. Galoway
Computer requirements, computer -based marketing exercises, Boston consulting group, explanation of exercise, problem / opportunity assessment, end use analysis product screening, tatal cost approach,reorder point analysis, economic order quantity, advertising budget, price alasticity, competitive b...
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| Formato: | Libro |
| Lenguaje: | Spanish |
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New York (State): Macmillan publishing company
1987
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| Edición: | 3 |
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| Sumario: | Computer requirements, computer -based marketing exercises, Boston consulting group, explanation of exercise, problem / opportunity assessment, end use analysis product screening, tatal cost approach,reorder point analysis, economic order quantity, advertising budget, price alasticity, competitive bidding, allocating funtional costs |
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| Descripción Física: | 78 P. |
| Bibliografía: | Table of contents, table |
| ISBN: | 0 02 334741 4 |