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|a 0 02 334741 4
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|a Sistema de Bibliotecas de la Universidad de las Regiones Autónomas de la Costa Caribe Nicaragüense
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| 080 |
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|a 658.8 Ev11
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| 100 |
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|a Evans, Berman[et.al]
|9 48630
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| 245 |
1 |
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|a Computer-based marketing exercises: Marketing / Joel R. Evans, Barry Berman, John C. Galoway
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| 250 |
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|a 3
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| 260 |
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|a New York (State): Macmillan publishing company
|c 1987
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| 300 |
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|a 78 P.
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| 504 |
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|a Table of contents, table
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| 520 |
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|a Computer requirements, computer -based marketing exercises, Boston consulting group, explanation of exercise, problem / opportunity assessment, end use analysis product screening, tatal cost approach,reorder point analysis, economic order quantity, advertising budget, price alasticity, competitive bidding, allocating funtional costs
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| 590 |
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|a Col. Admón
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| 650 |
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|a 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. COMPUTER BASED MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
|9 48631
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| 942 |
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|c BK
|2 ddc
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| 999 |
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|c 38806
|d 38806
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| 952 |
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|d 2023-08-21
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