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|a Sistema de Bibliotecas de la Universidad de las Regiones Autónomas de la Costa Caribe Nicaragüense
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|a 658.8 M4599
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| 100 |
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|a McCarthy, E. Jerome [et.al]
|9 48624
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| 245 |
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|a Manual of objectives tests to acompany. Basic marketing a managerial approach / E. Jerome McCarthy, William D. Perreault
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| 250 |
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|a 8
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| 260 |
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|a Estados Unidos de America: IRWIN, Inc
|c 1984
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| 300 |
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|a 346 P.
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| 504 |
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|a Contents,
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| 520 |
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|a Marketing´s role in society, marketing´s role within the firm, finding attractive marketing oppotunities, uncontrollable environments affecting marketing management, getting information for marketing, industrial and intermediate customers and their Buying Behavior, place and develpment of channel systems, demographic dimensions of the consumer.
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| 590 |
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|a Col. Admón
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| 650 |
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|a 1. ADMINISTRATION-DISTRIBUTION-MARKETING 2. BASIC MARKETING 3. INDUSTRIAL ADMINISTRATION 4. ADMINISTRATION
|9 48627
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| 942 |
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|d 2023-08-24
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