Manual of objectives tests to acompany. Basic marketing a managerial approach / E. Jerome McCarthy, William D. Perreault
Marketing´s role in society, marketing´s role within the firm, finding attractive marketing oppotunities, uncontrollable environments affecting marketing management, getting information for marketing, industrial and intermediate customers and their Buying Behavior, place and develpment of channel sy...
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Bibliographic Details
| Main Author: |
McCarthy, E. Jerome [et.al] |
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| Format: | Book
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| Language: | Spanish |
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| Published: |
Estados Unidos de America: IRWIN, Inc
1984
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| Edition: | 8 |
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| Subjects: | |
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