Applications in basic marketing. Clippings from the popular business press 2000 - 2001 / William D. Perreault, E. Jerome McCarthy
Marketig´s role in the global economy and in the firm, finding target market opportunities, evaluating opportunities in the changing marketing enviroment, buyer behavior, getting information for marketing decisions, product, place, promotion, price, marketing strategies, planning, implementation and...
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| Formato: | Libro |
| Lenguaje: | Spanish |
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Estados Unidos de AmeÌrica: McGraw-Hill higher education
2001
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| Edición: | 1 |
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| Sumario: | Marketig´s role in the global economy and in the firm, finding target market opportunities, evaluating opportunities in the changing marketing enviroment, buyer behavior, getting information for marketing decisions, product, place, promotion, price, marketing strategies, planning, implementation and control, ethical marketing in a consumer oriental world, appraisal and challenges |
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| Descripción Física: | 246 P. |
| Bibliografía: | Contents, map, table |
| ISBN: | 0 07 56 1 0 31 0 |