Applications in basic marketing. Clippings from the popular business press 2000 - 2001 / William D. Perreault, E. Jerome McCarthy
Marketig´s role in the global economy and in the firm, finding target market opportunities, evaluating opportunities in the changing marketing enviroment, buyer behavior, getting information for marketing decisions, product, place, promotion, price, marketing strategies, planning, implementation and...
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Detalles Bibliográficos
| Autor principal: |
Perreault Jr., William D. [et.al] |
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| Formato: | Libro
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| Lenguaje: | Spanish |
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| Publicado: |
Estados Unidos de AmeÌrica: McGraw-Hill higher education
2001
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| Edición: | 1 |
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| Materias: | |
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