| Sumario: | The nature of marketing, marketing management, strategy and ethical behavior, the external environment, analysis of marketing and consumer bahavior, consumer behavior, understanding decision-marketing process consumerbehavior, social influences, business markets ans organizational buying, market strategy for global competition, market segmentation and positioning strategies, global competition and international marketing strategy, the elements of products, the product life cycle and basic product strategies, marketing new products, the marketing of quality services, distribution strategy, retailing and wholesaling, phisical distribution management, marketing communications and promtion straegy, advrtising and publica rations, personal selling, sales management, and sales promotion, pricins strategies and tactcs, implementing and controlling the marketing program, marketing arithmetic for business, analysis, career opportunities in marketing.
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