Marketing annotated instructor´s edition / William G. Zikmund, Michael d´Ámico
The nature of marketing, marketing management, strategy and ethical behavior, the external environment, analysis of marketing and consumer bahavior, consumer behavior, understanding decision-marketing process consumerbehavior, social influences, business markets ans organizational buying, market str...
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| Formato: | Libro |
| Lenguaje: | Spanish |
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Estados Unidos de America: West Publishing Company
1993
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| Edición: | 4 |
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